Postmodernity and economic globalization incite countries, regions, and cities to compete for investments, consumers, and resources. In aspiring for a new position in this global market, cities utilize new urban practices that lead them to rediscover and reinvent identities and traditions. In Rio de Janeiro, the mythical dimension of the South Zone is inseparably incorporated to its identity. In evaluating the history of the imagery linked to the beaches and the projects for the waterfront, one may observe a social construction of a reality that is marked by a continuous redesigning of symbols but also by a discontinuity in the history of urban interventions. Although tourism and marketing continually praise the waterfront as a fundamental factor in the image of the city, a continuous public management process never really existed. The city managers must understand the beaches, the waterfront, and development along the shoreline as important resources in a continuous process of social construction of a reality that should not only address their images as commodities but should treat them as inseparable from the city's daily public and social lives.
Through an ethnographic study of a stretch of beach in Rio de Janeiro's Copacabana and Ipanema neighborhoods, the author argues that the public space of the city can act as a sort of public sphere where the politics of everyday class and race interaction can be part of larger scale politics, even in a very divided city like Rio de Janeiro. But Rio's beaches only confer a sort of marginal citizenship on their users. They are not the location of discursive democracy idealized by some social theorists, nor are they the egalitarian classless and color-blind spaces mythologized by the Brazilian elite. Rather, they are the site of an unequal, often confrontational politics of class whereby the legitimacy of the social order is challenged, renegotiated, and ultimately reproduced.
This article uses the Brazilian city of Belo Horizonte as a case-study to show that beyond the centralized planning model that prevailed in the 1970s, a new model of urban intervention has developed, based on the participatory budget and focused on the most vulnerable portion of the Brazilian urban population: the favela dwellers. While larger Brazilian cities such as Sa ̃o Paulo and Rio de Janeiro have a deeper history of intervention in the favelas, this article focuses on Belo Horizonte as the polar opposite to the well-known model of Curitiba. If we agree that any real sustainable urbanism should be built upon a participatory community, the favela’s interventions carried on in Belo Horizonte might rise to the occasion as a promising alternative.
