Journal of Architectural and Planning Research (2013)
Weinreb, A. R., & Rofè, Y.
Feeling maps survey and map people's emotional responses to their environment as they walk through the streets of a particular urban area. This study describes the first application of feeling maps in long-term, ethnographic field research. It was conducted in Mitzpe Ramon, a small town in Israel's Negev Desert Highlands. Over the course of one year, an ethnographer individually accompanied 55 participants with diverse social characteristics on a set of seven walking routes. These routes included neighborhood spaces, open public spaces, and at least one view of the surrounding natural desert landscape. The locations where between two and seven participants spontaneously reported experiencing strong feelings (positive, negative, or mixed) based on a numerical rating scale and open-ended narration were identified as "affective clusters." Results suggest that people's shared feelings about specific places are influenced by the particular physical properties and characteristics of a given place. Making a contribution to cognitive mapping and environmental preference techniques, feeling maps enable researchers to share a participant's position and views of the landscape as he or she articulates emotions and memories related to those views. Replicable in any setting, this technique could be used to create and maintain spaces that are attractive, inviting, and emotionally pleasing variety of users.
