This paper analyses the importance of commercial signs in contemporary cities, and explores the theoretical concepts that might be helpful in understanding the operation of commercial signage controls in historic places. The focus is on issues that cluster around theories of consumer culture, as well as on the practices of city centre management, city marketing and urban tourism. The discussion is predominantly concerned with commercial city centres because these are places where different functions and meanings coexist. They are often places where different commercial and non-commercial interests have to be managed or reconciled. City centres are also public areas where human experience is given meaning and valorised through signs, symbols and patterns of behaviour, which result from a combination of physical and symbolic factors of the built environment. In many cases, the commercial city centre
coincides with the historic core of a city, and the challenge of the local authority is to combine all functions with the preservation of historic buildings and places. At the end, this paper discusses how forms of aesthetic control over commercial signage can be applied to preserve local identity and stimulate commercial and touristic activities simultaneously.
The British premarital stag tour to Central and Eastern European destinations is commonly associated with drunk and unruly behaviour. This link frequently focuses on the inappropriate use of public spaces by stag tour groups. Drawing on participant observation with British stag tourists Krakow, Poland, it is suggested that the meanings attributed to stag tour destinations are collectively defined within the group. A distinction is made between place, which is how the destination is anticipated and imagined, and space, which is how the city is engaged with physically and socially on the ground. Within this the definition of place and space created by stag tour participants is antagonistic and both directly and indirectly contested by other actors within the spatial setting.
