City beaches are produced by spreading sand, deckchairs and umbrellas onto industrial brownfields, parking lots, rights-of-way or other under-utilized open spaces. Where major reinvestment projects are lacking, these informal developments offer great amenity. This approach to placemaking is post-Fordist. It is highly flexible, even mobile. It involves complex, temporary networks of people and resources. It focuses on ‘soft’ content—services, programmes, themes, atmosphere—rather than inflexible built form. This enables rapid innovation. Through four case studies, the paper explores the roles and relationships among diverse actors—city mayors, entrepreneurs, property developers, grass-roots organizations, think-tanks and planners—in the production of city beaches, and identifies what new policies, tools and management approaches they require.
Postmodernity and economic globalization incite countries, regions, and cities to compete for investments, consumers, and resources. In aspiring for a new position in this global market, cities utilize new urban practices that lead them to rediscover and reinvent identities and traditions. In Rio de Janeiro, the mythical dimension of the South Zone is inseparably incorporated to its identity. In evaluating the history of the imagery linked to the beaches and the projects for the waterfront, one may observe a social construction of a reality that is marked by a continuous redesigning of symbols but also by a discontinuity in the history of urban interventions. Although tourism and marketing continually praise the waterfront as a fundamental factor in the image of the city, a continuous public management process never really existed. The city managers must understand the beaches, the waterfront, and development along the shoreline as important resources in a continuous process of social construction of a reality that should not only address their images as commodities but should treat them as inseparable from the city's daily public and social lives.
Through an ethnographic study of a stretch of beach in Rio de Janeiro's Copacabana and Ipanema neighborhoods, the author argues that the public space of the city can act as a sort of public sphere where the politics of everyday class and race interaction can be part of larger scale politics, even in a very divided city like Rio de Janeiro. But Rio's beaches only confer a sort of marginal citizenship on their users. They are not the location of discursive democracy idealized by some social theorists, nor are they the egalitarian classless and color-blind spaces mythologized by the Brazilian elite. Rather, they are the site of an unequal, often confrontational politics of class whereby the legitimacy of the social order is challenged, renegotiated, and ultimately reproduced.
In the public-space discourse Los Angeles is usually portrayed as more "anti-city" than city. Its landscape is overrun by houses, "private-public" squares and plazas, theme parks, shopping malls, and so on and lacks inclusive public places. Yet this discourse has essentially disdained to contemplate a major public space that contradicts its general thesis: the Los Angeles coast. The coast is meaningful public place in two specific senses. First, it symbolizes Los Angeles as a whole and therefore provides a basis for regional public identity. Second, Angelinos themselves take the coast seriously as a public place, and they have striven to make it inclusive in prac- tice.
