This article examines the role of animals in the processes of social inclusion and exclusion in a gentrifying neighborhood. Residents who move into mixed-income, inner-city neighborhoods generally express a taste for diversity while simultaneously attempting to distance themselves from “undesirables.” Dogs allow newcomers to manage these tensions. The urge to control public spaces leads to the creation of new and quasi-exclusionary places, such as dog runs. At the same time, in the process of creating them, residents produce the neighborhood's image as a “diverse community.” Based on fieldwork conducted in a neighborhood of a large city in the northeastern United States, the author uses a wide range of discourse settings and genres to demonstrate that discursive production is part-and-parcel of the process of making places.