Postmodernity and economic globalization incite countries, regions, and cities to compete for investments, consumers, and resources. In aspiring for a new position in this global market, cities utilize new urban practices that lead them to rediscover and reinvent identities and traditions. In Rio de Janeiro, the mythical dimension of the South Zone is inseparably incorporated to its identity. In evaluating the history of the imagery linked to the beaches and the projects for the waterfront, one may observe a social construction of a reality that is marked by a continuous redesigning of symbols but also by a discontinuity in the history of urban interventions. Although tourism and marketing continually praise the waterfront as a fundamental factor in the image of the city, a continuous public management process never really existed. The city managers must understand the beaches, the waterfront, and development along the shoreline as important resources in a continuous process of social construction of a reality that should not only address their images as commodities but should treat them as inseparable from the city's daily public and social lives.
Fear of crime is one of the most important problems in our cities, even in low-crime rate areas. The aim of this paper is to provide evidence of the issues involved in the perceived risk of victimization and fear of crime in these contexts using the Structural Equation Model (SEM) technique. Five hundred and seventy- one people living in a working-class neighborhood of Barcelona answered a 45-item questionnaire including the following 7 constructs: perception of insecurity, previous threat experiences, social representations of insecurity, personal control and coping skills, potential aggressors, urban identity, and perceived environmental quality. Findings confirm the theoretical model, in which fear of crime is structurally related to: a) environmental features, b) personal variables, and c) social representation of unsafe places. In addition, we found that the role of social aspects is as important as that of environ- mental and psychological ones. Residential satisfaction and urban social identity appear as relevant variables.
