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This paper presents a morphological study of 100 main street networks from urban areas around the world. An expansion in the scale of main street networks was revealed using a unique heuristic visual method for identifying and measuring the lengths of main street segments from each of the study areas. Case studies were selected and grouped according to corresponding urban design paradigms, ranging from antiquity to present day. This research shows that the average lengths of main street segments from networks of historic (i.e. ancient, medieval, renaissance, baroque and industrial) and informal case studies are much smaller relative to those from networks of more contemporary case studies (i.e. Garden City, Radiant City and New Urbanism). This study provides empirical evidence in support of prior, observational claims suggesting a consistent pattern in the smaller scale of main street networks from traditional urban areas, termed the ‘400-metre rule’. Additionally, it makes the case for further empirical research into similarly recursive spatial patterns within other elements of urban form (i.e. plots, blocks, etc.) that, if discovered, could aid in future urban design efforts to help provide the framework for more ‘human-scale’ urban environments.

People use the neighborhood Main Street for shopping but also for other leisurely active and passive engagement, social affiliation and interaction, sensory stimulation, and relaxation. Traditionally, small businesses have made up a fair share of businesses on Main Street. Small businesses have been an integral part of the American culture of entrepreneurship, individualism, and self-reliance and have played an important role in American economic development. Community development programs recommend supporting small businesses for their social and economic benefits. This paper examines the role of small businesses in supporting public life on the neighborhood Main Street. The study was conducted in two cities and one town in the Boston, Massachusetts, metropolitan area. Extensive behavior mapping and interviews were conducted to determine the relationship between social interaction and businesses. The findings expand our understanding of the social value of small businesses and suggest a strong relationship between small businesses and the vitality of Main Street as a result of four qualities of small businesses: uniqueness, engagement, friendliness, and responsiveness. These findings have implications for urban design, community planning, and economic development policies because they suggest that small businesses influence their immediate public space by paying more attention to it than large businesses. Small businesses provide qualities that help make Main Street a good place for people to interact.

Creating “community” has long been a goal of urban planners. Although such rhetoric abounds in planning circles, what it all means is unclear. In this article, the authors review the community psychology and urban plan- ning literature, defining sense of community within the context of how the built environment might facilitate or impede it. They then present their research, which tests the effects of “main street” on sense of community in four San Francisco neighborhoods. Results indicate that respondents in neighborhoods exhibiting characteristics of a main street town (Bernal Heights and West Portal) have significantly higher sense of community than do respondents from a high-density neighborhood (Nob Hill) and from a more suburban-style city neighborhood (Sunset).

Urban sociologist Ray Oldenburg defines a third place as a place of refuge other than the home or workplace where people can regularly visit and commune with friends, neighbors, coworkers, and even strangers. Because little is known about the place-based physical qualities of third places that support sociability and place attachment, this article examines how four urban design characteristics distinguish third-place businesses from other businesses on the Main Street. The article discusses a study conducted at Main Streets in two cities and one town in Massachusetts. As part of the study, visual surveys measured urban design qualities of businesses on the Main Streets, and interviews helped determine user perceptions. The findings suggest that third places are relatively high in both personalization (distinctiveness, recognizability) and permeability to the street, but seating and shelter provisions are perhaps the most crucial urban design characteristics that contribute to sociability on the Main Street.

The success of a city’s retail core is largely dependent on the composition and organization of its merchant constituents. Not only should the price-point and products of a city’s retail align with its resident and visitor demographics, but the stores should be strategically balanced to maximize consumer spending and interest. Heritage destinations dependent on the tourism market should pay special attention to this issue, assuring their visitors a valuable shopping experience while simultaneously preserving the destination’s cultural appeal. This case study considers the rapidly evolving shopping district of Charleston, South Carolina, focusing specifically on the retail core’s recent influx of chain merchants to what was once predominantly a local main street. An historical account, paired with and an in-depth survey of merchants, is presented. The research builds upon previous studies that have considered the issue of merchant mix from the perspective of the city’s stakeholders, tourists and residents.

Urban designers are interested in the environmental qualities of places that make them better for walking, not only as settings for physical activity, but also as sensorial and social settings. Research in walkability lacks qualitative studies that address the microscale analyses of the environment. This paper is an empirical examination of the relationship of the physical, land-use, and social characteristics of the environment at the microscale to people’s behavior and perceptions toward walking. Using the data from surveys and interviews, this research emphasizes the integration of user perceptions and subjective measures to understand the impact of environmental characteristics on walking behavior on Main Streets. Adding to previous research, this study demonstrates the significance of social qualities in supporting walking. The findings expand our understanding of the hierarchy and criteria of walking needs and suggest that, given a safe and comfortable setting, people look for usefulness, sense of belonging and pleasurability as additional and distinct needs to enhance their walking experience.